In a glamorous fusion of fashion and footwear, Designer Shoe Warehouse DSW hosted an exclusive influencer event at New York City’s iconic Plaza Hotel to celebrate the launch of the Paige DeSorbo Spring Collection. The event brought together fashion influencers and media personalities for an afternoon of style, sophistication, and springtime flair.

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A Venue as Iconic as the Collection
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The Plaza Hotel, known for its timeless elegance, provided the perfect backdrop for showcasing Paige DeSorbo’s curated selection of spring footwear. The event space was transformed into a chic, floral-inspired setting, reflecting the vibrant and fresh designs of the collection. Attendees were treated to a first look at the new line, which features a blend of trendy and classic styles, perfect for the upcoming season.

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Influencers and Media 
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The event attracted a diverse group of influencers and media representatives, all eager to experience the collection firsthand. Guests had the opportunity to try on various styles, from sleek heels to comfortable flats, all while enjoying light refreshments and engaging in lively conversations about the latest fashion trends. 

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A Spring Collection to Remember
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The Paige DeSorbo Spring Collection at DSW offers a range of footwear options that cater to various tastes and occasions. Whether you’re looking for a statement piece for a night out or a versatile pair for everyday wear, the collection has something for everyone. Each pair combines style, comfort, and quality, ensuring that your spring wardrobe is both fashionable and functional.

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Looking Ahead
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The success of the influencer event at The Plaza Hotel marks a significant milestone in the collaboration between Paige DeSorbo and DSW. With the spring collection now available, fashion enthusiasts can look forward to incorporating these stylish pieces into their wardrobes. The partnership between Paige and DSW continues to flourish, promising more exciting collaborations in the future.

February 13 2025, Huda Beauty hosted a highly anticipated influencer event in New York City, celebrating the launch of their new Easy Bake Ube Birthday Cake Loose Setting Powder. The event, dubbed the “Easy Bake Studio,” was an immersive experience that combined beauty, creativity, and community, leaving attendees with lasting memories and a deeper connection to the brand.

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A Sweet and Sensory Experience
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The Easy Bake Studio event was designed to engage all five senses. Guests were greeted with vibrant colors, curated scents, and rich textures that set the tone for the afternoon. The highlight was a hands-on cake decorating station, where attendees could decorate their own ube-flavored cake, mirroring the product’s unique flavor profile. This interactive activity not only showcased the product’s inspiration but also allowed influencers to bond over shared creativity. 

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Beauty Meets Community
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Beyond the sensory delights, the event served as a platform for beauty influencers to connect, collaborate, and celebrate the artistry of makeup. Attendees shared their experiences on social media, with many posting about their experience in the event. This sense of community validated Huda Beauty’s commitment to fostering relationships within the beauty industry.

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A Launch to Remember

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The Easy Bake Ube Birthday Cake Loose Setting Powder, inspired by the popular ube flavor, was the star of the event. Its unique formulation promises a weightless, silky texture that blends seamlessly, keeping makeup in place without creasing and absorbing shine with zero flashback. The product’s design and scent were thoughtfully crafted to evoke the essence of a birthday celebration, making it a standout addition to Huda Beauty’s product lineup. 
The NYC Easy Bake Studio event was more than just a product launch; it was a celebration of beauty, creativity, and community. By blending interactive experiences with product innovation, Huda Beauty created an unforgettable experience that resonated with influencers and beauty enthusiasts alike.

During FW25, DSW hosted a private influencer event in New York as part of its ongoing collaboration with designer Christian Cowan. The afternoon offered a behind the scenes look at the FW25 partnership and gave guests the rare chance to hear directly from Cowan about his creative journey.

A Personal Conversation with Christian Cowan
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In a candid talk, Christian Cowan opened up about his childhood and early fascination with fashion. He reflected on the spark that first pulled him toward design and how those early passions shaped the bold, imaginative style he’s known for today.
The conversation then shifted to his current collaboration with DSW, where he explained how footwear has become more than just a finishing touch in his collections, it’s now woven into the garments themselves. From statement heels to shoes integrated into full runway looks, Cowan shared how this approach blurs the line between accessory and centerpiece.

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An Intimate Influencer Experience
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The event itself felt personal and exclusive, designed to spark real conversation rather than just presentation. Influencers and creators were able to connect with Cowan, ask questions, and gain insight into both his design philosophy and his partnership with DSW. Surrounded by curated pieces from the collection, attendees had the opportunity to preview styles up close and understand the vision that drives the collaboration.

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Why It Matters
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This influencer gathering validated DSW’s goal of making high concept fashion more accessible, while also celebrating the artistry behind Cowan’s designs. By sharing his story in such an intimate setting, Cowan reminded guests that fashion isn’t only about spectacle; it’s about storytelling, evolution, and personal identity.

February 8, 2025

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On February 8, 2025, Son Jung Wan presented her Fall/Winter 2025 collection “Go with the Flow.” The show wove together memory, identity, and experimentation in a way that felt both poetic and edgy. 

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Concept & Mood
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“Go with the Flow” wasn’t just a name, it was a frame of mind. Son Jung Wan used the show to revisit past moments and reshape them through today’s lens. Rather than recreating nostalgia, she questioned how identity evolves, letting fabric, shape, and color speak to transformation. 
There was a strong sense of fluidity: flowing layers, draping, and silhouettes that moved or seemed to shift. It felt less rigid than a typical fashion week collection, more about motion and emotional texture. 
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Palette, Materials & Silhouettes
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• Color story: The collection opened with Luminous Celestial Yellow, a soft glow tied to warmth. Then shifted to Midnight Blue, deep, mysterious, calming. Tones like muted parchment and rich black ink grounded the brightness and added contrast. 
• Textures & fabrics: Wool and cashmere brought softness; metallic satin and silk injected light; velvet and patent leather added punch. There was a mix of matte and sheen, structured and flowing, smooth and textured. 
• Silhouettes & layering: Many looks were built with layers, often deconstructed or asymmetrical. Rounded shoulders, draped panels, and flowing skirts or loose pants were offset by sharper tailoring or unexpected cuts. The result was striking balance, casual elegance meets sculptural design. 

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Themes & Takeaways
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• The collection gave weight to identity in motion: how who we were, who we are, and who we become are all interlinked. Son Jung Wan nudges viewers to consider how beauty, style, and self adapt over time. 
• There was a contrast between comfort and drama: pieces that looked wearable but with details that made them artful; unexpected volumes, dramatic color contrasts, luxurious materials. 
• “Flow” felt literal in movement (fabric drape, silhouettes that swayed) and metaphorical in design (identity, time, memory). The show invited people to move with change, not against it.

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Final Thoughts
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Son Jung Wan’s Go with the Flow was a reminder that fashion can be meditative. It wasn’t just about flashy new looks; it was about connection; to past selves, to evolving identity, to the tactile feel of fabric and silhouette. For FW25, she offered pieces that feel relevant for cold weather but still poetic. Garments that tell stories in the way they move, in the way color strikes, in the way fabric feels.

February 7, 2025

In February 2025, jewelry and accessories designer Alexis Bittar unveiled his Fall/Winter 2025 collection through a performance-driven presentation at Performance Space NY. Titled “A Portal,” the show was more than a display of bags and jewelry, it was an immersive fusion of art, nostalgia, and speculative futurism.

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Atmosphere & Storytelling
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Walking into the presentation, one was immediately transported: vintage furniture, and ambient lighting refracted off glass cases holding Bittar’s pieces. Within this atmospheric set-up, fashion merged with theater. Guests were invited into a world where beauty routines, identity, and domesticity were reframed through a futuristic lens. 
The centerpiece of the performance: a woman seated at a vanity, not looking into a mirror but into a symbolic portal. Surrounding her were humanoid figures dressed entirely in latex, moving with robotic precision as they attended to household rituals: ironing, vacuuming, speaking on phones; performances that felt simultaneously mundane and uncanny.
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Design & Key Pieces
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What made the collection memorable was how Bittar used design to explore contrasts. Soft and hard, organic and mechanical, past and future. Jewelry pieces were sculptural and bold. Earrings and cuffs that sometimes looked like art sculptures, sometimes like armor. Shapes drew from 80s and 90s aesthetics but felt reinterpreted for a speculative future.
Handbags that carried dual personalities: plush textures and rich materials paired with hardware that felt sharp, angular, metallic. Among standout designs was a clutch shaped like scissors, and pieces that combined resin or crystal with molten metals. The collection didn’t shy away from drama. 
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Themes & Takeaways
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• Technology vs. human ritual: The performance demonstrated mechanized motion (the AI-like attendants) with human vulnerability (the woman at the vanity), suggesting both dependence on, and alienation from, technology.
• Nostalgia as lens: References to past decades, the 80s/90s in shape and feel weren’t just aesthetic. They anchored the show in memory, giving contrast to the futuristic elements. The portal motif underscored the idea of looking back and looking forward. 
• Identity, beauty, aging: Beyond the show’s theatrics, the collection explored deeper ideas: how our view of beauty changes over time, the pressure to look a certain way, and how accessories can both decorate and protect.

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Final Thoughts
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Alexis Bittar’s FW25 presentation was not just a debut during NYFW, it signaled his evolution as a storyteller and world-builder. The designs themselves were striking and rich in craftsmanship, but it was the immersive environment, the performance narrative, and the emotional undercurrents that made “A Portal” resonate. It was a reminder that accessories can do more than decorate; they can provoke, question, and transform.

February 7, 2025

In February 2025, designer Snow Xue Gao revealed her Fall/Winter 2025 collection with an intimate presentation at her Bowery flagship store in New York, titled “Designed for New York Winter.” The show served as both an ode to the city’s coldest season and a masterclass in marrying bold outerwear with downtown edge.

Inspiration & Aesthetic

The creative vision leaned heavily into how New Yorkers actually dress when the temperature drops: layers, statement outerwear, texture, attitude. Gao drew influence from neighborhoods like Nolita, SoHo, and the Lower East Side where the interplay between structure and softness, high and low, is everyday style. 

Central to the collection were wool plaid coats — a Snow Xue Gao staple — now joined by sculptural pieces made in plush faux fur and vegan fur, as well as rich wool blends. These textures were balanced with tailored pieces, miniskirts, thigh-high boots, and asymmetrical wool skirts under structured jackets, demonstrating a mix of warmth and architectural design. 

Key Pieces & New Directions

• Outerwear as focal point: Oversized coats, whether in plaid, wool blends, or faux fur, led many of the looks. They weren’t just cold weather gear, but style statements in their own right.
• Texture contrast: The soft faux/vegan fur with structured jackets and skirts created visual tension. The collection used layering to its advantage. 
• Heritage touches: Fair Isle knits, floral embroidery under outerwear, and local craftsmanship (especially in wool coats) helped ground the collection in tradition while still feeling fresh. 

Why It Resonates

What makes this collection compelling is its sense of realism. It isn’t fashion fantasy so much as fashion reimagined for cold city streets: bold, functional, expressive. Snow Xue Gao is working in that space where outerwear isn’t an afterthought, but the centerpiece.

It’s also significant from a brand perspective: offering pieces made in New York, priced more accessibly than many comparable contemporary labels, while maintaining strong design integrity. For many customers, those wool coats have become go-to staples. 

Final Thoughts

Snow Xue Gao’s Fall/Winter 2025 presentation proved that winter dressing can be both practical and artful. With its statement outerwear, rich textures, and clever layering, the collection doesn’t just protect against cold, it makes style an integral part of the experience. For anyone navigating winter in a fashion city, these are the kind of pieces you’ll want in your wardrobe this season.

February 5, 2025

Walmart Fashion made a strong impression during New York Fashion Week with its Fall/Winter 2025 press preview. The event spotlighted new collections from Scoop, Free Assembly, and the Walmart Fashion creative director Brandon Maxwell, giving editors, influencers, and industry insiders an inside look at what’s next for the retailer’s style evolution.

An Immersive Preview

The showcase was designed as more than a simple runway reveal. It felt like a fashion experience. Guests explored curated spaces featuring the upcoming Scoop and Free Assembly summer collections, styled with Maxwell’s signature polish. A pop-up activation allowed attendees to interact with pieces directly, blending the excitement of a fashion week presentation with the accessibility of in-store discovery.

Beauty touchpoints, exclusive product drops, and a lively atmosphere rounded out the preview, ensuring the event stood out within NYFW’s busy calendar.

Brandon Maxwell’s Influence

Maxwell’s hand was visible throughout the collections. His approach elevated Walmart’s core fashion labels with thoughtful tailoring, seasonal color palettes, and silhouettes that balance everyday practicality with trend-driven flair. Scoop leaned into playful statement pieces, while Free Assembly highlighted modern essentials built for versatility.

The combination showed Walmart’s intent: clothing that delivers both value and a sense of style confidence, accessible to a wide audience but crafted with designer-level perspective.

Why It Matters

The FW25 preview made it clear that Walmart Fashion is carving out a space in the broader style conversation. By aligning with NYFW and bringing in names like Brandon Maxwell, Walmart signals a commitment to merging affordable fashion with cultural relevance.

For shoppers, this translates into wardrobe staples and standout items that feel aspirational without straying from Walmart’s price-friendly DNA. For the industry, it underscores a bigger ambition: Walmart isn’t just participating in fashion, it’s actively shaping how accessible style is perceived.

Final Word

The Walmart Fashion FW25 press preview proved that accessibility and innovation can live in the same space. With Brandon Maxwell guiding the vision for Scoop and Free Assembly, the collections captured both energy and elegance. Overall an unexpected but welcome move that positions Walmart Fashion as a brand to watch in seasons ahead.