At the Spring/Summer 2026 New York Fashion Week, Christian Siriano’s runway was illuminated not only by his stunning designs but also by the radiant skin of his models, thanks to a collaboration with Italian skincare brand Borghese. As the official skincare partner, Borghese transformed the backstage area into a sanctuary of Italian spa-inspired treatments, ensuring that the models’ complexions were as luminous as the couture they wore.

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The Backstage Skincare Ritual
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Borghese’s National Esthetician and Skin Expert, Gabriel Taylor, orchestrated a streamlined, five-minute facial regimen that combined efficiency with luxury. This treatment was designed to hydrate, soothe, and illuminate the skin, preparing the models for the spotlight.
The process began with the application of Borghese’s Advanced Fango Active Mud for face and body, which purifies and nourishes the skin. For models with combination skin, a dual-mud approach was employed: the Active Mud for the T-zone and the Advanced Fango Delicato Mud for the cheeks, addressing redness and providing a calming effect. After a brief five-minute application, the masks were removed with a warm, damp washcloth.
Next, the skin was treated to Borghese’s Acqua Ristorativo Hydrating Concentrate, a product rich in watermelon extract and a peptide complex, offering deep hydration and strengthening the skin’s elasticity. Following this, the Equilibrio Equalizing Restorative Moisture Lotion was applied to balance the skin’s natural oils and deliver a lightweight, matte finish.
The final touch was the application of Borghese’s Fluido Protettivo Advanced Spa Lift for Eyes. This eye cream, a new addition to the Borghese line, visibly lifted and brightened the under-eye area, reducing puffiness and fine lines, ensuring the models’ eyes were as captivating as their Siriano attire.

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A Skincare-First Beauty Look
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The collaboration between Christian Siriano and Borghese emphasized a “skincare-first” approach to beauty. With minimal makeup, the focus was on enhancing the models’ natural radiance. The luminous skin achieved through Borghese’s treatments complemented Siriano’s designs, allowing the models’ natural beauty to shine through.
This partnership not only highlighted the importance of skincare in the fashion industry but also showcased how a well-prepared complexion can elevate a designer’s vision, creating a harmonious blend of fashion and beauty on the runway.

On September 11, 2025, New York Fashion Week was ignited by the electrifying “House of Champion,” a collaboration between Champion and Sports Illustrated. Held at the chic Soho Lofts, the event seamlessly blended athletic heritage with high fashion, setting a new standard for cultural celebrations.

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A Grand Entrance
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The evening commenced with a striking display: a colossal inflatable hoodie paraded through iconic New York landmarks, including Times Square and the Tudor City Bridge. This bold statement piece not only captivated onlookers but also symbolized Champion’s enduring legacy in the world of sports and streetwear.

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An Immersive Experience
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Inside the venue, guests were immersed in Champion’s rich history through curated exhibits. Displays traced the brand’s evolution from its 1919 inception to its pivotal role in shaping sports culture. Notably, installations spotlighted the SI Women’s Games, celebrating the achievements of female athletes and underscoring Champion’s commitment to inclusivity.

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Fashion Meets Function
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The event showcased Champion’s diverse collections, from global lines to the Target-exclusive “Champions for Champion” campaign. Attendees had the opportunity to explore these offers, highlighting the brand’s versatility and its seamless integration of performance wear with everyday fashion.

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A Night of Music and Style
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The atmosphere was filled with energy as DJ Sofi Tukker took the stage, delivering an unforgettable set that had guests vibing all night. Her set provided the perfect soundtrack to the evening’s festivities.

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Star-Studded Guest List
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The event attracted an impressive array of celebrities and influencers, including:

• Romeo Beckham: Fashion icon and son of David and Victoria Beckham.
• Camille Kostek: Sports Illustrated model and advocate for body positivity.
• Aly Raisman: Olympic gold medalist and activist.
• Sophia Culpo: Influencer and fashion entrepreneur.
• Nicole Williams English: Model and television personality.
• Remi Bader: TikTok sensation.
• Ellie Thumann: YouTube star and fashion enthusiast.
• Pepe Garcia: Love Island season 7, Influencer and content creator.
• Kelsey Anderson – Influencer and entrepreneur.
• Evita Griskenas: Artistic gymnast and influencer.

Their presence added to the event’s allure, making it a memorable evening for all in attendance.

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A Night to Remember
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The House of Champion was more than just a fashion event; it was a celebration of heritage, innovation, and community. By bridging the worlds of sports and fashion, Champion and Sports Illustrated created an unforgettable evening that resonated with all who attended. As the night concluded, it was clear that this collaboration had set a new benchmark for future cultural events.

On September 11th, iconic fashion designer Norma Kamali showcased her highly anticipated Spring/Summer 2026 collection in an intimate presentation in New York City. The event brought together industry insiders, media, and fashion influencers to experience the brand’s latest designs up close.

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A Fashion-Forward Showcase
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The presentation highlighted Norma Kamali’s signature blend of timeless silhouettes and innovative fabrics. Guests were immersed in a carefully curated space that emphasized the collection’s key pieces, from flowing dresses to structured separates, all demonstrating Kamali’s commitment to wearable, elegant, and boundary-pushing fashion.

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Interactive and Immersive Moments
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Attendees had the opportunity to explore select looks on mannequins, allowing for a tactile experience with the textures, draping, and craftsmanship. Media and influencers captured the details of the collection in a stylish, gallery-like setting, reflecting Kamali’s minimalist yet striking aesthetic.

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Celebrating Design Innovation
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The S/S26 presentation emphasized Kamali’s forward-thinking approach to fashion, combining sustainability, comfort, and sophistication. Guests left inspired by the brand’s innovative use of fabrics and versatile silhouettes, marking the presentation as a standout moment in the fashion calendar.
The exclusive Norma Kamali S/S26 presentation in NYC successfully highlighted the designer’s enduring influence on contemporary fashion while providing an intimate, behind-the-scenes experience for influencers and industry insiders alike.

September 10th, DOORS NYC partnered with the fashion brand Songs of Siren for an exclusive private event at the W Hotel in Times Square. The intimate gathering brought together fashion influencers, media, and industry insiders to celebrate the brand’s latest collection and featured a special Fashion Week presentation showcasing select pieces.

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A chic, Immersive Experience
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The W Hotel was transformed into a stylish, immersive space reflecting Songs of Siren’s bold aesthetic. Guests were treated to curated displays, highlighting key pieces from the collection in a presentation reminiscent of Fashion Week. The event provided an up-close look at the brand’s textures, patterns, and silhouettes, creating an intimate yet dynamic fashion experience.

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Interactive Moments for Attendees
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Guests had the opportunity to meet the Songs of Siren designer, discuss styling insights, and engage with the collection through interactive installations. Photo setups allowed influencers to capture content for social media, while signature cocktails elevated the luxurious atmosphere.

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Celebrating Fashion Innovation
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The private event and Fashion Week presentation validated DOORS NYC and Songs of Siren’s shared commitment to creativity and innovation in fashion. Attendees left inspired by the brand’s daring designs and the immersive experience that brought the collection to life in an intimate setting.

On September 6, 2025, Amika celebrated the launch of their new Aura hair and body fragrance with an intimate, invite-only brunch at Odd Sister in New York City. The event brought together Amika’s beauty influencers for a chic and immersive experience centered around the brand’s signature playful and vibrant aesthetic.

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A Stylish and Sensory Celebration
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The brunch featured a beautifully curated setting, complete with fresh florals, branded décor, and a warm, inviting atmosphere that reflected the essence of Aura. Guests sipped on coffees and juices and enjoyed a select menu while exploring the fragrance’s key notes, designed to evoke energy, confidence, and playful sophistication.

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Interactive Moments and Personal Touches
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Attendees had the opportunity to experience the Aura fragrance firsthand with the Amika NYC pop-up. Each guest received a gift bag featuring the fragrance, allowing them to bring the launch experience home. The event also offered photo-worthy moments throughout the brunch space, as well as the pop-up flower stand. 

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A Memorable Launch
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The private brunch served as both a celebration and an intimate introduction to Aura, highlighting Amika’s dedication to creating products that merge beauty, fun, and confidence. Influencers shared their experiences on social media, helping to generate buzz around the launch and positioning Aura as the must-have fragrance of the season.

On September 5, 2025, Lattafa Perfumes welcomed members of the press and industry insiders to an exclusive preview of their immersive pop-up, Bite Me Bakery, ahead of its public opening in New York City. The event offered journalists an intimate first look at the brand’s latest gourmand fragrance collections.

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A Sensory Experience
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The press preview transformed the space into a vibrant, dessert-inspired wonderland, with oversized pastries, pastel decor, and interactive scent stations. Guests explored Lattafa’s Give Me Gourmand and Eclair Duo collections, sampling indulgent scents such as Cookie Crave, Banoffi, and Pistache. The setup perfectly captured the playful yet luxurious essence of the new fragrances.

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Interactive and Personalized Moments
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Press enjoyed personalized fragrance demonstrations and hands-on scent blending experiences, guided by Lattafa’s experts. Each station highlighted the inspiration behind the fragrances, offering a playful yet sophisticated way to engage with the brand. Press guests also received curated gift bags with fragrances and treats, providing a memorable takeaway from the preview.

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Picture-Perfect Atmosphere
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Styled photo opportunities allowed media representatives to capture content in the delicious environment, ensuring the story of Bite Me Bakery extended across digital, and social platforms. The attention to detail; from the décor to the scents, created an immersive storytelling experience that perfectly reflected Lattafa’s playful approach to fragrance.

On August 6, 2025, bareMinerals commemorated its 30th anniversary with an exclusive event at OASES Café in New York City. This milestone celebration brought together beauty enthusiasts, influencers, and media representatives to honor the brand’s legacy and its commitment to clean, mineral-powered beauty.

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An Evening of Immersive Beauty Experiences
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The event featured a series of immersive experiences designed to showcase bareMinerals’ journey over the past three decades. Guests had the opportunity to explore the brand’s iconic products, including the newly launched Original Pressed Powder Foundation, which pays homage to the original Loose Powder Foundation introduced 30 years ago. The evening also highlighted the brand’s dedication to sustainability and innovation in the beauty industry.

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Looking Ahead
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As bareMinerals celebrates three decades of clean beauty, the brand continues to innovate and inspire. The anniversary event at OASES NYC served as a testament to bareMinerals’ enduring commitment to providing high-quality, skin-loving products that empower individuals to embrace their natural beauty.

In a glamorous fusion of fashion and footwear, Designer Shoe Warehouse DSW hosted an exclusive influencer event at New York City’s iconic Plaza Hotel to celebrate the launch of the Paige DeSorbo Spring Collection. The event brought together fashion influencers and media personalities for an afternoon of style, sophistication, and springtime flair.

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A Venue as Iconic as the Collection
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The Plaza Hotel, known for its timeless elegance, provided the perfect backdrop for showcasing Paige DeSorbo’s curated selection of spring footwear. The event space was transformed into a chic, floral-inspired setting, reflecting the vibrant and fresh designs of the collection. Attendees were treated to a first look at the new line, which features a blend of trendy and classic styles, perfect for the upcoming season.

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Influencers and Media 
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The event attracted a diverse group of influencers and media representatives, all eager to experience the collection firsthand. Guests had the opportunity to try on various styles, from sleek heels to comfortable flats, all while enjoying light refreshments and engaging in lively conversations about the latest fashion trends. 

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A Spring Collection to Remember
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The Paige DeSorbo Spring Collection at DSW offers a range of footwear options that cater to various tastes and occasions. Whether you’re looking for a statement piece for a night out or a versatile pair for everyday wear, the collection has something for everyone. Each pair combines style, comfort, and quality, ensuring that your spring wardrobe is both fashionable and functional.

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Looking Ahead
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The success of the influencer event at The Plaza Hotel marks a significant milestone in the collaboration between Paige DeSorbo and DSW. With the spring collection now available, fashion enthusiasts can look forward to incorporating these stylish pieces into their wardrobes. The partnership between Paige and DSW continues to flourish, promising more exciting collaborations in the future.

February 13 2025, Huda Beauty hosted a highly anticipated influencer event in New York City, celebrating the launch of their new Easy Bake Ube Birthday Cake Loose Setting Powder. The event, dubbed the “Easy Bake Studio,” was an immersive experience that combined beauty, creativity, and community, leaving attendees with lasting memories and a deeper connection to the brand.

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A Sweet and Sensory Experience
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The Easy Bake Studio event was designed to engage all five senses. Guests were greeted with vibrant colors, curated scents, and rich textures that set the tone for the afternoon. The highlight was a hands-on cake decorating station, where attendees could decorate their own ube-flavored cake, mirroring the product’s unique flavor profile. This interactive activity not only showcased the product’s inspiration but also allowed influencers to bond over shared creativity. 

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Beauty Meets Community
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Beyond the sensory delights, the event served as a platform for beauty influencers to connect, collaborate, and celebrate the artistry of makeup. Attendees shared their experiences on social media, with many posting about their experience in the event. This sense of community validated Huda Beauty’s commitment to fostering relationships within the beauty industry.

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A Launch to Remember

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The Easy Bake Ube Birthday Cake Loose Setting Powder, inspired by the popular ube flavor, was the star of the event. Its unique formulation promises a weightless, silky texture that blends seamlessly, keeping makeup in place without creasing and absorbing shine with zero flashback. The product’s design and scent were thoughtfully crafted to evoke the essence of a birthday celebration, making it a standout addition to Huda Beauty’s product lineup. 
The NYC Easy Bake Studio event was more than just a product launch; it was a celebration of beauty, creativity, and community. By blending interactive experiences with product innovation, Huda Beauty created an unforgettable experience that resonated with influencers and beauty enthusiasts alike.

During FW25, DSW hosted a private influencer event in New York as part of its ongoing collaboration with designer Christian Cowan. The afternoon offered a behind the scenes look at the FW25 partnership and gave guests the rare chance to hear directly from Cowan about his creative journey.

A Personal Conversation with Christian Cowan
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In a candid talk, Christian Cowan opened up about his childhood and early fascination with fashion. He reflected on the spark that first pulled him toward design and how those early passions shaped the bold, imaginative style he’s known for today.
The conversation then shifted to his current collaboration with DSW, where he explained how footwear has become more than just a finishing touch in his collections, it’s now woven into the garments themselves. From statement heels to shoes integrated into full runway looks, Cowan shared how this approach blurs the line between accessory and centerpiece.

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An Intimate Influencer Experience
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The event itself felt personal and exclusive, designed to spark real conversation rather than just presentation. Influencers and creators were able to connect with Cowan, ask questions, and gain insight into both his design philosophy and his partnership with DSW. Surrounded by curated pieces from the collection, attendees had the opportunity to preview styles up close and understand the vision that drives the collaboration.

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Why It Matters
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This influencer gathering validated DSW’s goal of making high concept fashion more accessible, while also celebrating the artistry behind Cowan’s designs. By sharing his story in such an intimate setting, Cowan reminded guests that fashion isn’t only about spectacle; it’s about storytelling, evolution, and personal identity.