Origen Takes Flight: A Sensory Afternoon at the TWA Hotel

A celebration of fragrance, travel, and personal expression marked the launch of Origen’s debut collection.

An Afternoon of Elegance and Nostalgia

September 18th at New York’s TWA Hotel, Origen hosted a launch event that felt both modern and timeless. Guests were welcomed into the iconic Hotel Center, where retro architecture met contemporary design, setting the perfect scene for a brand that celebrates journey, discovery, and individuality.

Personal Touches: Engraved Luggage Tags

From the moment attendees arrived, Origen emphasized personalization. Leather luggage tags were engraved with each guest’s initials on-site, offering a chic keepsake and a nod to the brand’s travel-inspired ethos.

Exploring the Five Fragrances

The centerpiece of the afternoon was Origen’s debut fragrance collection, featuring five distinct scents:

  • Amazonian Water Lily – Green leaves, airy musk, waterlily, guaiac wood.
  • Yucatan Midnight Amber – Mandarin, tuberose, amber.
  • Amalfi Love Bloom – Orange blossom, rose, vanilla, sandalwood.
  • Sahara Mystery Oud – Oud, saffron, sweet vanilla.
  • Himalayan Jasmine Serenade – Jasmine, marigold, musk, patchouli.

Guests sampled each fragrance in thoughtfully designed stations, allowing them to discover which scent resonated most with their personality and style.

A Flight to Remember

The celebration extended to the hotel’s 1958 Lockheed Constellation airplane, transformed into an intimate lounge. Guests strolled the cabin, snapping photos against the Origen decor, an experience that reinforced Origen’s narrative of travel, memory, and adventure.

A Launch Beyond the Ordinary

By the afternoon’s end, Origen had unveiled more than a fragrance line; it had introduced a world; carefully crafted, full of story, and designed to transport the senses. The launch was a reminder that scents are not just worn, but experienced, remembered, and carried wherever life’s journeys may lead.

Son Jung Wan Spring/Summer 2026: The Beauty of Being

Son Jung Wan unveiled her Spring/Summer 2026 collection at New York Fashion Week, marking another chapter in her long-standing presence on the global stage. This season, the designer explored “The Beauty of Being” a theme that captured both elegance and quiet strength, balancing tradition with modern sensibilities.

A Mood of Elegance and Ease

The runway atmosphere leaned into a romantic yet contemporary spirit, with references to mid-century femininity reinterpreted for today. Flowing fabrics, sculptural silhouettes, and soft tailoring blended seamlessly with moments of bold structure and contrasts. The result was a collection that felt graceful yet forward, polished yet alive with movement.

Textures, Colors, and Craft

Fabrication played a central role: hand-stitched gowns shimmered under the lights, layered textiles created depth and fluidity, and asymmetrical draping gave garments a sculptural quality. Colors shifted in tones, sometimes soft and muted, other times breaking into bursts of brightness, offering breaks throughout the lineup.

Standout Elements

  • Handcrafted gowns that glowed with meticulous detail.
  • Contrasts in silhouette, moving between voluminous drama and pared-down restraint.
  • Subtle construction details—pleats, folds, and asymmetry—that rewarded a closer look.
  • Color as narrative, with hues that shaped the emotional arc of the collection.

Balancing Heritage and Modernity

What stood out most was the balance: Son Jung Wan stayed true to her heritage of refined craftsmanship while experimenting with new forms and textures. The show carried depth, reminding viewers that fashion can embody presence and identity, not just aesthetics.
The risk of contrast is fragmentation, yet the collection maintained cohesion, weaving soft romance with a modern edge. While some of the more sculptural looks may lean toward editorial fantasy rather than everyday wear, they underscored the artistry at the heart of the brand.

A Lasting Impression

While many shows this season chased spectacle, Son Jung Wan’s SS26 collection focused on refinement, detail, and quiet elegance. “The Beauty of Being” felt less like a theme and more like a message. Reminding us to value the beauty of simply being present.

Alexis Bittar SS26: A Beauty Pageant Deconstructed

On September 12, 2025, Alexis Bittar presented his Spring/Summer 2026 collection at the Abrons Theater during New York Fashion Week. Titled “Miss USA 1991,” the presentation stepped far outside the boundaries of a traditional runway show. Instead, it merged jewelry, theater, and performance art to create a layered commentary on beauty, politics, and power.

A Stage Set for Unease

Bittar reimagined the familiar structure of a beauty pageant, but through a lens of surrealism and disquiet. Contestants filed in through a rotating doorway, walking silently before a lone male judge. The atmosphere was eerie, and heavy with symbolism.
The reference to 1991 wasn’t arbitrary. By evoking an era before the dominance of social media, Bittar reminded the audience of a time when beauty was still filtered through televised pageants and the judgment of a panel. Yet he framed it through the present, linking it to today’s debates around identity and control of the body. By assigning contestants to states where transgender rights are currently endangered, he underlined the stakes of the spectacle.


Jewelry as Statement Pieces

The collection itself was bold, balancing elegance with defiance. Sculptural necklaces, chandelier earrings, oversized cuffs, and layered bangles caught the light like armor, their size and weight deliberately commanding attention. 
The contrast between airy translucence and dense metallics made the jewelry more than decorative. It became a metaphor for both vulnerability and strength.

Narrative & Symbolism

One of the show’s most striking inversions was its treatment of roles. The male host, placed at the center, became a stand-in for authority and patriarchal control, while the contestants—traditionally passive symbols of perfection—emerged as figures of resistance. 
In choosing 1991 as his frame of reference, Bittar drew attention to the continuity of scrutiny placed on women and marginalized groups while also pointing to how those judgments are evolving in a time of heightened cultural and political tension.


Beyond Fashion

With Miss USA 1991, Alexis Bittar offered more than accessories. He presented a vision where adornment becomes protest, performance becomes politics, and fashion itself becomes a form of resistance.

Backstage Beauty: Borghese Brings Radiance to Christian Siriano’s Runway

At the Spring/Summer 2026 New York Fashion Week, Christian Siriano’s runway was illuminated not only by his stunning designs but also by the radiant skin of his models, thanks to a collaboration with Italian skincare brand Borghese. As the official skincare partner, Borghese transformed the backstage area into a sanctuary of Italian spa-inspired treatments, ensuring that the models’ complexions were as luminous as the couture they wore.

The Backstage Skincare Ritual

Borghese’s National Esthetician and Skin Expert, Gabriel Taylor, orchestrated a streamlined, five-minute facial regimen that combined efficiency with luxury. This treatment was designed to hydrate, soothe, and illuminate the skin, preparing the models for the spotlight.
The process began with the application of Borghese’s Advanced Fango Active Mud for face and body, which purifies and nourishes the skin. For models with combination skin, a dual-mud approach was employed: the Active Mud for the T-zone and the Advanced Fango Delicato Mud for the cheeks, addressing redness and providing a calming effect. After a brief five-minute application, the masks were removed with a warm, damp washcloth.
Next, the skin was treated to Borghese’s Acqua Ristorativo Hydrating Concentrate, a product rich in watermelon extract and a peptide complex, offering deep hydration and strengthening the skin’s elasticity. Following this, the Equilibrio Equalizing Restorative Moisture Lotion was applied to balance the skin’s natural oils and deliver a lightweight, matte finish.
The final touch was the application of Borghese’s Fluido Protettivo Advanced Spa Lift for Eyes. This eye cream, a new addition to the Borghese line, visibly lifted and brightened the under-eye area, reducing puffiness and fine lines, ensuring the models’ eyes were as captivating as their Siriano attire.

A Skincare-First Beauty Look

The collaboration between Christian Siriano and Borghese emphasized a “skincare-first” approach to beauty. With minimal makeup, the focus was on enhancing the models’ natural radiance. The luminous skin achieved through Borghese’s treatments complemented Siriano’s designs, allowing the models’ natural beauty to shine through.
This partnership not only highlighted the importance of skincare in the fashion industry but also showcased how a well-prepared complexion can elevate a designer’s vision, creating a harmonious blend of fashion and beauty on the runway.

The House of Champion: Where Fashion Meets Energy at NYFW

On September 11, 2025, New York Fashion Week was ignited by the electrifying “House of Champion,” a collaboration between Champion and Sports Illustrated. Held at the chic Soho Lofts, the event seamlessly blended athletic heritage with high fashion, setting a new standard for cultural celebrations.

A Grand Entrance

The evening commenced with a striking display: a colossal inflatable hoodie paraded through iconic New York landmarks, including Times Square and the Tudor City Bridge. This bold statement piece not only captivated onlookers but also symbolized Champion’s enduring legacy in the world of sports and streetwear.


An Immersive Experience

Inside the venue, guests were immersed in Champion’s rich history through curated exhibits. Displays traced the brand’s evolution from its 1919 inception to its pivotal role in shaping sports culture. Notably, installations spotlighted the SI Women’s Games, celebrating the achievements of female athletes and underscoring Champion’s commitment to inclusivity.

Fashion Meets Function

The event showcased Champion’s diverse collections, from global lines to the Target-exclusive “Champions for Champion” campaign. Attendees had the opportunity to explore these offers, highlighting the brand’s versatility and its seamless integration of performance wear with everyday fashion.

A Night of Music and Style

The atmosphere was filled with energy as DJ Sofi Tukker took the stage, delivering an unforgettable set that had guests vibing all night. Her set provided the perfect soundtrack to the evening’s festivities.

Star-Studded Guest List

The event attracted an impressive array of celebrities and influencers, including:

  • Romeo Beckham: Fashion icon and son of David and Victoria Beckham.
  • Camille Kostek: Sports Illustrated model and advocate for body positivity.
  • Aly Raisman: Olympic gold medalist and activist.
  • Sophia Culpo: Influencer and fashion entrepreneur.
  • Nicole Williams English: Model and television personality.
  • Remi Bader: TikTok sensation.
  • Ellie Thumann: YouTube star and fashion enthusiast.
  • Pepe Garcia: Love Island season 7, Influencer and content creator.
  • Kelsey Anderson – Influencer and entrepreneur.
  • Evita Griskenas: Artistic gymnast and influencer.

Their presence added to the event’s allure, making it a memorable evening for all in attendance.

A Night to Remember

The House of Champion was more than just a fashion event; it was a celebration of heritage, innovation, and community. By bridging the worlds of sports and fashion, Champion and Sports Illustrated created an unforgettable evening that resonated with all who attended. As the night concluded, it was clear that this collaboration had set a new benchmark for future cultural events.

Norma Kamali Unveils S/S26 Collection Presentation

On September 11th, iconic fashion designer Norma Kamali showcased her highly anticipated Spring/Summer 2026 collection in an intimate presentation in New York City. The event brought together industry insiders, media, and fashion influencers to experience the brand’s latest designs up close.

A Fashion-Forward Showcase

The presentation highlighted Norma Kamali’s signature blend of timeless silhouettes and innovative fabrics. Guests were immersed in a carefully curated space that emphasized the collection’s key pieces, from flowing dresses to structured separates, all demonstrating Kamali’s commitment to wearable, elegant, and boundary-pushing fashion.

Interactive and Immersive Moments

Attendees had the opportunity to explore select looks on mannequins, allowing for a tactile experience with the textures, draping, and craftsmanship. Media and influencers captured the details of the collection in a stylish, gallery-like setting, reflecting Kamali’s minimalist yet striking aesthetic.

Celebrating Design Innovation

The S/S26 presentation emphasized Kamali’s forward-thinking approach to fashion, combining sustainability, comfort, and sophistication. Guests left inspired by the brand’s innovative use of fabrics and versatile silhouettes, marking the presentation as a standout moment in the fashion calendar.
The exclusive Norma Kamali S/S26 presentation in NYC successfully highlighted the designer’s enduring influence on contemporary fashion while providing an intimate, behind-the-scenes experience for influencers and industry insiders alike.

DOORS NYC x Songs of Siren Fashion Week Presentation at W Hotel Times Square

September 10th, DOORS NYC partnered with the fashion brand Songs of Siren for an exclusive private event at the W Hotel in Times Square. The intimate gathering brought together fashion influencers, media, and industry insiders to celebrate the brand’s latest collection and featured a special Fashion Week presentation showcasing select pieces.

A chic, Immersive Experience

The W Hotel was transformed into a stylish, immersive space reflecting Songs of Siren’s bold aesthetic. Guests were treated to curated displays, highlighting key pieces from the collection in a presentation reminiscent of Fashion Week. The event provided an up-close look at the brand’s textures, patterns, and silhouettes, creating an intimate yet dynamic fashion experience.


Interactive Moments for Attendees

Guests had the opportunity to meet the Songs of Siren designer, discuss styling insights, and engage with the collection through interactive installations. Photo setups allowed influencers to capture content for social media, while signature cocktails elevated the luxurious atmosphere.

Celebrating Fashion Innovation

The private event and Fashion Week presentation validated DOORS NYC and Songs of Siren’s shared commitment to creativity and innovation in fashion. Attendees left inspired by the brand’s daring designs and the immersive experience that brought the collection to life in an intimate setting.

A Chic Morning with Amika: Introducing the Aura Fragrance

On September 6, 2025, Amika celebrated the launch of their new Aura hair and body fragrance with an intimate, invite-only brunch at Odd Sister in New York City. The event brought together Amika’s beauty influencers for a chic and immersive experience centered around the brand’s signature playful and vibrant aesthetic.

A Stylish and Sensory Celebration

The brunch featured a beautifully curated setting, complete with fresh florals, branded décor, and a warm, inviting atmosphere that reflected the essence of Aura. Guests sipped on coffees and juices and enjoyed a select menu while exploring the fragrance’s key notes, designed to evoke energy, confidence, and playful sophistication.

Interactive Moments and Personal Touches

Attendees had the opportunity to experience the Aura fragrance firsthand with the Amika NYC pop-up. Each guest received a gift bag featuring the fragrance, allowing them to bring the launch experience home. The event also offered photo-worthy moments throughout the brunch space, as well as the pop-up flower stand. 

A Memorable Launch

The private brunch served as both a celebration and an intimate introduction to Aura, highlighting Amika’s dedication to creating products that merge beauty, fun, and confidence. Influencers shared their experiences on social media, helping to generate buzz around the launch and positioning Aura as the must-have fragrance of the season.

Lattafa Perfumes Hosts Exclusive Press Preview for “Bite Me Bakery” in NYC

On September 5, 2025, Lattafa Perfumes welcomed members of the press and industry insiders to an exclusive preview of their immersive pop-up, Bite Me Bakery, ahead of its public opening in New York City. The event offered journalists an intimate first look at the brand’s latest gourmand fragrance collections.


A Sensory Experience

The press preview transformed the space into a vibrant, dessert-inspired wonderland, with oversized pastries, pastel decor, and interactive scent stations. Guests explored Lattafa’s Give Me Gourmand and Eclair Duo collections, sampling indulgent scents such as Cookie Crave, Banoffi, and Pistache. The setup perfectly captured the playful yet luxurious essence of the new fragrances.

Interactive and Personalized Moments

Press enjoyed personalized fragrance demonstrations and hands-on scent blending experiences, guided by Lattafa’s experts. Each station highlighted the inspiration behind the fragrances, offering a playful yet sophisticated way to engage with the brand. Press guests also received curated gift bags with fragrances and treats, providing a memorable takeaway from the preview.

Picture-Perfect Atmosphere

Styled photo opportunities allowed media representatives to capture content in the delicious environment, ensuring the story of Bite Me Bakery extended across digital, and social platforms. The attention to detail; from the décor to the scents, created an immersive storytelling experience that perfectly reflected Lattafa’s playful approach to fragrance.

bareMinerals Celebrates 30 Years of Clean Beauty at OASES NYC

On August 6, 2025, bareMinerals commemorated its 30th anniversary with an exclusive event at OASES Café in New York City. This milestone celebration brought together beauty enthusiasts, influencers, and media representatives to honor the brand’s legacy and its commitment to clean, mineral-powered beauty.


An Evening of Immersive Beauty Experiences

The event featured a series of immersive experiences designed to showcase bareMinerals’ journey over the past three decades. Guests had the opportunity to explore the brand’s iconic products, including the newly launched Original Pressed Powder Foundation, which pays homage to the original Loose Powder Foundation introduced 30 years ago. The evening also highlighted the brand’s dedication to sustainability and innovation in the beauty industry.


Looking Ahead

As bareMinerals celebrates three decades of clean beauty, the brand continues to innovate and inspire. The anniversary event at OASES NYC served as a testament to bareMinerals’ enduring commitment to providing high-quality, skin-loving products that empower individuals to embrace their natural beauty.