On September 6, 2025, Amika celebrated the launch of their new Aura hair and body fragrance with an intimate, invite-only brunch at Odd Sister in New York City. The event brought together Amika’s beauty influencers for a chic and immersive experience centered around the brand’s signature playful and vibrant aesthetic. – A Stylish and Sensory […]
Category: New York Fashion Week: Curated Coverage
Lattafa Perfumes Hosts Exclusive Press Preview for “Bite Me Bakery” in NYC
On September 5, 2025, Lattafa Perfumes welcomed members of the press and industry insiders to an exclusive preview of their immersive pop-up, Bite Me Bakery, ahead of its public opening in New York City. The event offered journalists an intimate first look at the brand’s latest gourmand fragrance collections. – A Sensory Experience– The press […]
bareMinerals Celebrates 30 Years of Clean Beauty at OASES NYC
On August 6, 2025, bareMinerals commemorated its 30th anniversary with an exclusive event at OASES Café in New York City. This milestone celebration brought together beauty enthusiasts, influencers, and media representatives to honor the brand’s legacy and its commitment to clean, mineral-powered beauty. – An Evening of Immersive Beauty Experiences– The event featured a series […]
Stepping into Spring: Paige DeSorbo’s DSW Collection Shines at The Plaza Hotel
In a glamorous fusion of fashion and footwear, Designer Shoe Warehouse DSW hosted an exclusive influencer event at New York City’s iconic Plaza Hotel to celebrate the launch of the Paige DeSorbo Spring Collection. The event brought together fashion influencers and media personalities for an afternoon of style, sophistication, and springtime flair. – A Venue […]
Baking Beauty: Huda Beauty’s Ube Powder Launch in NYC
February 13 2025, Huda Beauty hosted a highly anticipated influencer event in New York City, celebrating the launch of their new Easy Bake Ube Birthday Cake Loose Setting Powder. The event, dubbed the “Easy Bake Studio,” was an immersive experience that combined beauty, creativity, and community, leaving attendees with lasting memories and a deeper connection […]
Inside the DSW × Christian Cowan FW Talkback – Private Influencer Event
During FW25, DSW hosted a private influencer event in New York as part of its ongoing collaboration with designer Christian Cowan. The afternoon offered a behind the scenes look at the FW25 partnership and gave guests the rare chance to hear directly from Cowan about his creative journey. A Personal Conversation with Christian Cowan– In […]
Son Jung Wan FW25 Runway: Go with the Flow
February 8, 2025 – On February 8, 2025, Son Jung Wan presented her Fall/Winter 2025 collection “Go with the Flow.” The show wove together memory, identity, and experimentation in a way that felt both poetic and edgy. – Concept & Mood– “Go with the Flow” wasn’t just a name, it was a frame of mind. […]
Alexis Bittar FW25 Presentation: “A Portal” Between Memory and Tomorrow
February 7, 2025 In February 2025, jewelry and accessories designer Alexis Bittar unveiled his Fall/Winter 2025 collection through a performance-driven presentation at Performance Space NY. Titled “A Portal,” the show was more than a display of bags and jewelry, it was an immersive fusion of art, nostalgia, and speculative futurism. – Atmosphere & Storytelling– Walking […]
Snow Xue Gao FW25 Presentation: “Designed for New York Winter”
February 7, 2025 In February 2025, designer Snow Xue Gao revealed her Fall/Winter 2025 collection with an intimate presentation at her Bowery flagship store in New York, titled “Designed for New York Winter.” The show served as both an ode to the city’s coldest season and a masterclass in marrying bold outerwear with downtown edge. […]
Walmart Fashion FW25 Press Preview: A Bold Step at NYFW
February 5, 2025 Walmart Fashion made a strong impression during New York Fashion Week with its Fall/Winter 2025 press preview. The event spotlighted new collections from Scoop, Free Assembly, and the Walmart Fashion creative director Brandon Maxwell, giving editors, influencers, and industry insiders an inside look at what’s next for the retailer’s style evolution. An […]